{"id":2378,"date":"2026-07-23T11:16:05","date_gmt":"2026-07-23T09:16:05","guid":{"rendered":"https:\/\/sportpartnermagazine.nl\/?post_type=e-news&#038;p=2378"},"modified":"2026-07-23T11:16:05","modified_gmt":"2026-07-23T09:16:05","slug":"de-eu-van-de-marktplaatsen-lijkt-geboren","status":"publish","type":"e-news","link":"https:\/\/sportpartnermagazine.nl\/e-news\/de-eu-van-de-marktplaatsen-lijkt-geboren\/","title":{"rendered":"DE EU VAN DE MARKTPLAATSEN LIJKT GEBOREN"},"content":{"rendered":"<p>Vinted is medeoprichter van de European Media Marketplace, een nieuw samenwerkingsverband van spelers uit media, telecom, retail en advertentietechnologie dat van start gaat in vijf landen. De nieuwe advertentiecoalitie ging op 7 juli van start met een eerste groep oprichters: T Advertising Solutions, Equativ, Experian, Lastminute.com, Leboncoin en Kleinanzeigen, Orange Advertising,\u00a0<strong>Vinted<\/strong>, Virgin Media O2 en Vodafone. De eerste campagnes zouden in september van start gaan. De European Media Marketplace wil naar eigen zeggen een antwoord bieden op de versnippering van media-inkoop en adverteerders in staat stellen om campagnes te activeren over connected tv, video, display, native advertising en retailmedia. Adverteerders kunnen eenvoudiger campagnes opzetten, helderder rapportages krijgen en betere resultaten behalen. Mediabedrijven behouden zelf de regie over hun inventaris, data en commerci\u00eble strategie.<br \/>\nHet is een begin en de idee is goed en kan zeker waardevol zijn. We zien echter graag nog een paar \u2018majors\u2019 aan boord komen wil deze combinatie echt de gewenste impact krijgen en de macht van de dominante spelers pijn kunnen doen.<\/p>\n","protected":false},"featured_media":2377,"parent":0,"template":"","class_list":["post-2378","e-news","type-e-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DE EU VAN DE MARKTPLAATSEN LIJKT GEBOREN - Sportpartner Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportpartnermagazine.nl\/e-news\/de-eu-van-de-marktplaatsen-lijkt-geboren\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DE EU VAN DE MARKTPLAATSEN LIJKT GEBOREN - Sportpartner Magazine\" \/>\n<meta property=\"og:description\" content=\"Vinted is medeoprichter van de European Media Marketplace, een nieuw samenwerkingsverband van spelers uit media, telecom, retail en advertentietechnologie dat van start gaat in vijf landen. 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